Earlier last month I commented on Apple's announcement that it was launching a legal video download service on iTunes. The service initially comprised a catalogue of 2,000 music vides, 5 TV shows (including Lost and Desperate Housewives) and 6 short Pixar movies.
Apple announced yesterday that in the first 20 days since launch, it has sold more than a million videos - quite an accomplishment.
Since then, there has been a lot of debate in the media and some scepticism surrounding the demand for such a service and also whether the movie studios would play ball.
Apple didn't provide a breakdown of sales by category so it's not possible to determine the precise demand for the non-music related content. And as we're still the novelty phase, it's a little premature to reach a conclusion as to the long term demand. That said, I suspect the guys at Apple are quietly encouraged.
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