I’ve sat on the sidelines for quite some considerable time watching as the blogging phenomenon has continued apace. Having spent my entire career exploiting technology and information within business, I’ve been observing as blogging changes the dynamics of information dissemination, consumption and debate, empowering anyone with an internet connection to communicate their passions, opinions and observations on any topic to potentially millions of people around the world.
No longer is the world of media controlled by the few, often attempting to influence public opinion with their own agendas. Now any individual can. And millions do. Perhaps most fascinating for me, Blogging provides insight where previously secrecy reigned. An example. I was introduced to Fred Wilson, a New York based venture capitalist (VC) earlier this year and he publishes a blog - A VC - which provides a fascinating insight into the mind of a VC – his view on technology trends, deals, what makes a successful entrepreneur etc.
Access to this inside track is not only of great value when conducting background research on an individual prior to an initial meeting, but also in the broader context.
When I learnt this weekend that Fred typically spends an hour blogging most mornings from 5.30am I decided - unlike the early adopter I usually am - I must belatedly join the party, although my dedication is unlikely to result in me getting up so early!
So here it is - with this inaugural post I’m starting my own blog, Look Beyond where I’ll be sharing some of my own passions, opinions and observations. I’m not quite sure what route the journey will take but hope you’ll enjoy the ride at least as much as me!

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